In 2022 only 22% of electronic festival lineups were female or non-binary, at larger festivals that shrinks to 15%, hardly any headline. Perspectives is a 2024 music festival celebrating female and non-binary people in the electronic dance scene.
"CHANGING INDUSTRIES"
Perspectives embodies uniqueness, vibrancy, and inclusivity. With a bold and bright colour palette, the design captures attention and resonates with the energy of music. The typography—a chunky, bold san serif font—makes a statement, demanding engagement and excitement. The artwork shifts perspectives, reflecting the dynamic essence of the festival and its name.
Nature is woven into the design through abstract shapes and floral elements, symbolising growth and connection. Imagery spotlights the DJs, showcasing the diversity of female and non-binary talent while highlighting the festival’s fusion of music and creative expression. This visual identity invites everyone to take part in redefining perspectives within the music industry.
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