A bold and vibrant curly hair brand that celebrates the diversity of textures, from loose waves to tight coils. With a curated collection of salon-quality styling and colour solutions. Crafted directly from the salon floor, each product is designed to make every curl pattern look and feel its best.
"RIP CURLS"
Dead Ringer’s visual identity is bold and unapologetic, weaving the raw energy of Melbourne’s culture into its aesthetic through spray-painted textures and the incorporation of the brand’s postcode, 3065. The essence of textured hair is embedded in the design, with curls represented as waves and dynamic lines.
Electric blues and greens symbolise the vibrancy of hair colours, contrasted against the gritty urban greys of Melbourne’s streets, creating a look that is both rebellious and refined. Gravestone motifs are subtly woven throughout—a nod to the brand’s name and the defiant spirit of those who refuse to conform.
Dead Ringer isn’t just about hair—it’s about making a statement, loud and unfiltered.
Dead Ringer isn’t just about hair—it’s about making a statement, loud and unfiltered.
