Climate change is expected to reduce the global area suitable for coffee production by up to 50 percent by 2050. Naked Grind addresses this challenge by offering a sustainable coffee refill service focused on zero waste initiatives, paving the way for a more sustainable future.
"LET'S GET NAKED & GRIND"
Naked Grind’s visual identity embraces simplicity, nature, and energy, reflecting the ethos of "nothing more than just coffee" and the dual grind of brewing and recycling.
The earthy colour palette—rich greens, neutral greys, and soft pinks—is accented with vibrant hues to evoke freshness and vitality.
The earthy colour palette—rich greens, neutral greys, and soft pinks—is accented with vibrant hues to evoke freshness and vitality.
Playful naked characters bring a lighthearted touch, reinforcing the brand’s commitment to reducing coffee production’s impact on climate change. The distinctive typography, featuring a subtle coffee bean motif in each letter, grounds the design in the essence of the product.
Energetic, approachable, and sustainably minded, Naked Grind delivers an experience as refreshing as the coffee it serves.
